Free Download The General Theory of the Translation Company
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The General Theory of the Translation Company
Free Download The General Theory of the Translation Company
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About the Author
Localization visionary and professional contrarian, Renato has done it all - freelance translation, vendor management, sales and marketing, CEO, and everything in between. He has a passion for passing on his extensive industry knowledge to others and helping companies grow, which is what this book is all about. Renato met Tucker while working at the same company and they have had an adventurous working relationship ever since, even though he thinks Tucker takes himself too seriously. Tucker started out as a (bad) translator and fell in love with the language services industry. He hasn't looked back. Over the years, he has worn many hats on the production side, performing or overseeing all different functions in the language services value chain. Being self-taught (as most of us are), Tucker loves to work with others to pass on his experience, and hopes this book can help others starting out so they don't have to learn things the hard way like he did. While he has great respect for Renato's years of experience, knowledge, and insight, Tucker does sometimes wish that he would take things a little bit more seriously.
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Product details
Paperback: 224 pages
Publisher: Nimdzi (January 30, 2018)
Language: English
ISBN-10: 0999289411
ISBN-13: 978-0999289419
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#797,865 in Books (See Top 100 in Books)
Whether or not you think you know how the localization industry works, you will learn from this book. With insight and humor, these guys take work that everyone benefits from but few know how to describe at a cocktail party. Straight talk that people can understand, while also being what everyone in the industry will be talking about as Renato tends to lead the conversation for a majority in the industry. Well worth the investment and let it be an inspiration to your work in a great industry. And if you don't know, then you really better get it!!
When you are an ambitious and successful translator, and you want to turn your profession into a business, at first, you think "I got this!". Hopefully soon enough, you realize that you don't really get this! Running a translation business is very different than running your own translation efforts. As a translator, you primarily and naturally focus on the quality of the translation you provide. You tend to think you will do the same, just on a bigger scale, when you are a translation business. But you'll find that the sheer number of parameters which come into play to make a client happy and to be successful on a bigger scale is often staggering. You won't go far thinking and acting like a translator when you are a translation business owner. This book masterfully describes how to think as a business owner and what parameters to be careful about/understand/act on in the delightful industry of translation and localization.
One of the best books writen on this industry! Contrary to the titile, this is not a dry, scientific theory, but rather an informative, fun, and easy book to read. The authors do a great job of explaining the core concepts and value that translation companies provide. I also appreciate their explanation of the supply chain for translation and how each part of the puzzle is necessary and adds value. If you're in the language services industry this book is a must read.
A useful book for anyone interested in the translation business. Deceptively easy to read, it offers a practical and detailed account of what a translation company (of any size) is actually all about in the second decade of the 21st century and how the whole industry functions. While immensely helpful for anyone starting a language services business, the book will also offer a few eye-opening insights to any industry veteran.For me, the question left after finishing the book is this: ok, this sums up the present state of things very well, so what's coming next?
A refreshing and organized perspective of an LSP through its functions, activities and market influencers. It made me reflect on the vision for my company and underlined what matters most - the value we provide to our clients and how to increase this value. I found the market influencers chapter particularly useful in compiling the "context of the organization section" for our upcoming ISO audit. Many thanks to the authors Renato Beninatto and Tucker Johnson.
This book shares valuable insight about the translation and localization industry. For people thinking of joining the industry, this book provides an overview of how everything works. If you are already part of the industry, I guarantee you that you will learn new perspectives!
Libro de contenido muy bueno, novedoso es el complemento de enseñanza y aprendizaje práctico. Muy bueno excelente presentación
This book , as advised in the beginning of it, was written with great mood and was intended to give the authors' view of the Language Service Industry and not to bore you to tears! They did it! :) And according to them this industry is underserved by structured information and also is widely unheard of by many other industries and management consulting firms alike. It depicts a very reasonable model of a "Translation Company", which, in fact, goes much beyond that, because they explore the value chain as a whole. Each component of the model, beginning from 'market influencers", "support activities" and then "core functions" of a Language Service Provider (LSP) is then detailed.Renato and Tucker seem to have a perfect combination of experiences and styles to write this book. I couldn't stop reading it and it certainly helped me a lot to put things into a different perspective, together with inviting me/us to action.However, don't expect it to be a detailed guide on how to structure your business, but this can be a great guide to positioning your business in the Language industry, together with pottentially influencing your management.
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