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Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop
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About the Author
Scott Granneman is an author, educator, and consultant. Scott has written three books (Don’t Click on the Blue E!: Switching to Firefox, Hacking Knoppix, and the seminal Linux Phrasebook), co-authored one (Podcasting with Audacity: Creating a Podcast With Free Audio Software), and contributed to two (Ubuntu Hacks and Microsoft Vista for IT Security Professionals). In addition, he is a monthly columnist for SecurityFocus, with op/ed pieces that focus on general security topics, and for Linux Magazine, in a column focusing on new and interesting Linux software. He formerly blogged professionally on The Open Source Weblog and Download Squad. As an educator, Scott has taught thousands of people of all ages–from preteens to senior citizens–on a wide variety of topics, including literature and technology. He has worked to educate people at all levels of technical skill about open source technologies, such as Linux and Firefox, and open standards. He is currently an Adjunct Professor at Washington University in St. Louis, where he teaches a variety of courses about technology, the Internet, and security. As a Principal of WebSanity, he works with businesses and non-profits to take full advantage of the Internet’s communications, sales, and service opportunities. He researches new technologies and manages the firm’s UNIX-based server environment, thereby putting what he writes and teaches into practical use, and works closely with other partners on the underlying WebSanity Content Management System (CMS).
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Introduction: Computing in the Cloud Introduction: Computing in the Cloud Microsoft Office is the undisputed 800-pound gorilla in the office suite jungle, with millions of users and billions of dollars in sales. However, as we saw in King Kong, even the mightiest gorilla can be hurt by enough buzzing planes. If one of those planes is actually a mighty jet named Google, then good ol’ Kong may be facing more trouble than he’s anticipated. Over the last few years, Google has been polishing Google Apps, its online suite of software that includes most of the features found in mainstream office suites, and then some: Word processing, spreadsheets, and presentations Email and contacts, including message security and recovery Calendar Wikis and websites Instant messaging Video sharing Google is seeing phenomenal success with Google Apps. Over 3000 businesses a day are signing up at a rate of over one million per year. In total, over 500,000 businesses use Google Apps, with more than ten million active users. Of those, hundreds of thousands pay for the Premier Edition of Google Apps, which costs $50 per year. In the realm of education, thousands of universities, with more than one million active students and staff on six continents, are using Google Apps. Some of those clients in business include the following: Brasil Telecom The District of Columbia (38,000 employees) Genentech Indoff (500 employees) Intel L’Oreal R&D Procter & Gamble Global Business Services Prudential Real Estate Affiliates (450 employees) Telegraph Media Group (1400 employees) Valeo (32,000 employees) As for clients in education, there are many impressive wins in that list as well: Arizona State University (65,000 students) George Washington University Hofstra University Indiana University Kent State University Northwestern University (14,000 students) University of Delhi University of North Carolina—Greensboro University of Southern California University of Virginia Just to give one example, Arizona State University has 65,000 students, which is obviously a huge number, but it took only two weeks to deploy Google Apps. As a result of the switch, ASU is now saving $500,000 a year, which is nothing to sneeze at. This might all seem like a drop in the bucket compared with Microsoft’s reach and profits, and in strictly numerical terms it is. However, remember that Google makes its money primarily through ad sales, and it therefore has an overwhelming interest in moving as much of our lives as possible online. The more we move online, the more opportunities Google has to place ads in front of our eyeballs. In addition, every person who starts using Google Apps is potentially one less customer for Microsoft, which hurts Google’s biggest competitor in the long run. Microsoft has finally woken up to the fact that software and services are inexorably moving to the Net, and it has responded with its own attempts in this area, called Microsoft Online Services. Note - Microsoft also markets a service called Office Live (http://www.officelive.com), but don’t be fooled. That’s just rebranded Hotmail, document storage (you still have to have Word, Excel, and PowerPoint installed on your PC), and el cheapo website hosting. Microsoft’s involvement, however, remains tied to its “software plus services” model, in which online tools still require the use of software running on a PC to work. This protects Microsoft’s cash cows, Windows and Office, first and foremost, while allowing the company to trumpet its participation in moving online as well. If you look more closely at Microsoft’s offering, you see that it still requires software that runs on your computer beyond just a web browser. Sure, the cheapest offering —$3 per user per month—provides email through a web browser, but that’s just Outlook Web Access pointed to an Exchange server. To use other tools such as SharePoint server access for document sharing and collaboration, expensive licenses for Microsoft Office are still mandatory. Prices go up from there so that the full package, with hosted Exchange and SharePoint and other tools, starts at $15 per user per month, which comes to $180 per year per person. And of course it works only with Microsoft software, which means Windows and Office. You can use a Mac to read email, but you have to use Entourage, Microsoft’s Outlook-like program that’s part of the company’s Office suite, for Macs. Linux users? Don’t be silly! It’s not just Microsoft, however. Yahoo is sniffing around the hosted services concept with the formation of a new Cloud Computing & Data Infrastructure Group. And Amazon has been doing this for years with its Amazon Web Services (http://aws.amazon.com), which includes Elastic Compute Cloud, Simple DB, Simple Storage Service, and Simple Queue Service. Something is changing in business, on the Internet, and in technology. The term that is increasingly used to apply to this change is cloud computing. THE RISE OF CLOUD COMPUTING As a term of technical slang, the “cloud” refers to the Internet, so cloud computing refers to Internet-centric software and services that are outsourced to someone else and offered on pay-as-you-go terms. In the case of Google Apps, organizations don’t have to install software on their computers (and it doesn’t matter if those computers are running Windows, Mac OS X, or Linux), and they don’t have to install and maintain expensive servers and the associated software they require to run. Instead, they simply access Google’s services in a web browser. Everything is on Google’s infrastructure—the software, the data, the backups, everything—and is therefore accessible in the cloud from anywhere. It doesn’t matter if you’re getting to Google Apps from your computer at work or at home, or from your iPhone or BlackBerry, or from your office or somewhere in Timbuktu because everything you need is always available in Google’s cloud. It’s not a new idea per se—decades ago, Sun co-founder John Gage proclaimed that “the network is the computer”—but it’s finally been able to reach a period of reality and even hypergrowth thanks to the spread of reliable high-speed Internet access coupled with the virtually limitless supplies of computer storage and processing power. As it gets cheaper and cheaper for companies such as Google and Amazon to build out massive server farms, and then connect those mind-bogglingly powerful resources to users across the world via the Internet, new and exciting technologies become possible. Case study number one: Google Apps, the subject of this book. Of course, there are problems that companies building services in the cloud and users of those services will face. To start with, there’s reliability. Yes, even the mighty Google has stumbled. In July 2008, for example, Google Docs was unavailable to many users for an hour or so. Virtually all companies have suffered downtimes, however, ranging from eBay to Amazon to Royal Bank of Canada to AT&T. This is simply a fact of life. Downtimes will happen. Humans can attempt to plan for every eventuality, but mistakes, errors, and even natural events beyond our control intrude and cause problems. It’s an interesting psychological fact, though, that we humans exhibit something called the illusion of control. For instance, we are far more likely to die in a car than on a plane, but people are often psychologically more comfortable driving in their cars than riding on planes due to the fact that drivers feel in control of the situation, while passengers may not. For this reason, many people feel safer running their own servers instead of outsourcing to Google because they want that feeling of control over their machines and their data. However, Google now offers a service level agreement (SLA) for the Premier Edition of Google Apps that guarantees 99.9% uptime for Gmail (that means about 9 hours of downtime a year). SLAs for other services are coming soon as well. In addition, take a look at 99.9% uptime guarantee. Before you refuse to even consider using Google Apps, think honestly about your own organization’s infrastructure. I know you work hard, and you do the absolute best you can, but can you honestly say that your servers are down less than 9 hours a year? If so, then maybe you should continue doing things the way you’ve been doing them. But if not, maybe you should think a bit more about cloud computing the Google way. In fact, more than just a lack of downtime, I would argue that customers actually want honest communication about problems and what cloud computing providers are doing about them. If a service I use is down, that’s annoying, but if I can see that the service providers know about the issue and follow along as they fix it, I’m fine. I’m in the loop, and that reduces my stress and annoyance. Google has been okay at communication so far, but it is working on improving it, which is always a good thing. And, finally, there is security. Again, many organizations have their own internal security matters they need to attend to long before they begin to worry about Google Apps’ security. And besides, Google does take security seriously. For an overview, read The Official Google Blog’s “How Google keeps your information secure” (http://googleblog.blogspot.com/2008/03/how-google-keeps-your-information.html) for the company’s four-prong strategy: philosophy, technology, process, and people. But on top of that, realize that Google eats its own dog food—it uses Google Apps itself. If there’’s a security vulnerability, no one feels it more acutely than Google. When your business is run on what you’re selling, you can bet that you’ll make darn sure that everything is as safe as it could possibly be. In the end, cloud computing, especially as it is embodied by Google Apps, brings enormous benefits to users, administrators, and organizations that simply cannot be ignored. Access from anywhere—I have several computers at home, one at work, one at Washington University in St. Louis where I teach, and I use computers that aren’t mine at various locations all the time. On top of those, I carry my iPhone with me everywhere I go. With Google Apps, I’m always connected to my email, my calendar, and my data. If I’m online, I can access and use Google Apps. And even if I’m not online, I can still use most everything I need with Google Apps as well. Platform- and browser-agnostic—I use a Mac mostly, but I also use Linux and sometimes Windows. When it comes to web browsers, I’m running Firefox and Safari constantly, but I’ll also open Google Chrome and Opera, and even every once in a while if a really have to, and I’m forced, Internet Explorer. Google Apps doesn’t really care what operating system I’m running, and it does a heck of a job working with my menagerie of web browsers. That’s the way it should be, and I appreciate it. Costs less—I don’t need to buy special servers, operating systems, and software to access and use Google Apps. All I have to have is a free web browser on an Internet-enabled device, and I can work with Google Apps. Further, Google Apps has only two price points: free, which provides the services most users and organizations need, and $50 per user per year for the Premier Edition of Google Apps that is more suited to businesses with specialized needs. Even at $50 per user per year, that’s a negligible expense for an incredible set of services. Constant improvements—Google rolls out new features for Google Apps at least every month, thereby constantly making its software better. Those new features arrive as part of Google Apps without the need for additional software installs. And they’re free. Something that gets better all the time without inconveniencing me or costing me extra money? Sounds great! Someone else worries about the plumbing—I don’t have millions of dollars and thousands of smart folks at my immediate disposal, but Google does. The company has smart and experienced programmers, admins, and engineers, as well as money, and an amazing infrastructure of computers and networks—and by using Google Apps, I can use all of that for my own benefit. I don’t have to concern myself with the hard stuff that Google takes care of; instead, I can focus on using Google Apps to make my life and work more productive. Backup and reliability—As part of that massive infrastructure, Google provides backup for my data. Of course, it’s always a good idea to back up things yourself, so I’ll cover doing just that in Appendix A, but know that you don’t need to worry about day to day losses. And Google’s network has been remarkably reliable, with next to no downtime, so you know you can count on it. Security—It’s a fact of life that companies have to worry about security. Google Apps takes care of much of that, for instance, by scanning automatically for viruses and spam. Even better, its tools for detecting those nasties are excellent and highly effective. You can access most Google Apps services via an encrypted connection, which stymies snoops, and there are other security tools available for those that need them. Collaboration and sharing—No one is an island, and that’s never been more true than in today’s interconnected world. We don’t work today as much as we collaborate and share, and Google Apps makes this interesting. The first time you find yourself editing a file in Google Docs with another person on a different computer, and you realize that both of you are able to edit the same file at the same time, you’ll gasp. The second time you edit a file with someone else, you’ll start to wonder why all software doesn’t work that way. It’s that easy and that natural, and Google Apps makes it simple. Search instead of find—Google is the king of search, and it’s no surprise that its super-powerful search tools are embedded throughout Google Apps. Forget filing your email messages; instead, search for them. Don’t worry about pawing through subfolder after subfolder looking for that document you need; just search for it. Can’t find the details you need for that upcoming appointment? Search your Google Calendar and find past meetings that tell you what you need to know. Work with your existing programs—As great as Google Apps is, the company still realizes that many people are wed to one or more desktop tools that they feel they can’t live without (actually, I’d argue that most of the time, they just don’t yet realize that they can in fact live without them). Outlook often falls into this category, but it’s not just Outlook. Maybe you’re a huge fan of Apple’s iCal, or Thunderbird, or OpenOffice.org. In most cases, you can still use your favorite desktop tools with Google Apps. I’ll show you how in several chapters throughout this book. Cloud computing is very much a popular buzzword right now, but Google Apps shows that there is a large and growing business behind that buzzword. It’s an exciting time to be in business and technology, as several forces that have been improving for years—networks, computers, and mobility, to name but a few—have converged to create something that offers a new computing paradigm that can benefit virtually everyone who uses a computer for their work and life. As you’ll see in this book, Google Apps provides those benefits, in spades. FURTHER READING There’s always more to learn, so here are some resources that you might find handy if you want to learn more about Google Apps and cloud computing: Google’s clients John Cox’s “Google, Microsoft woo higher ed with freebies” from eWeek (August 4, 2008). “Businesses share their stories”: http://www.google.com/apps/intl/en/business/customers.html “Google Apps to Meet iPhone at Texas University”: http://www.eweek.com/c/a/Messaging-and-Collaboration/Google-Apps-to-Meet-iPhone-at-Texas-University/ “Google Apps Premier Edition Takes Aim at the Enterprise”: http://www.eweek.com/c/a/Enterprise-Applications/Google-Apps-Premier-Edition-Takes-Aim-at-the-Enterprise/ “Customers Compile Wish List for Google Apps”: http://www.eweek.com/c/a/Messaging-and-Collaboration/Customers-Compile-Wish-List-for-Google-Apps/ “One year mark for Google Apps Education Edition”: http://googleblog.blogspot.com/2007/10/one-year-mark-for-google-apps-education.html “Back to school with more than 1 million users worldwide”: http://googleblog.blogspot.com/2008/07/back-to-school-with-more-than1-million.html “Google Apps tops 1 million businesses”: http://news.cnet.com/830113953_3-10029861-80.html “No One’s Paying For Google Apps, But That’s Okay (GOOG)”: http://www.alleyinsider.com/2008/7/no-one-paying-for-google-apps “Customers”: http://www.google.com/a/help/intl/en-GB/admins/customers.html Microsoft’s Cloud Computer Offerings “Microsoft Launches Hosted Exchange Deals”: http://www.techcrunch.com/2008/07/08/microsoft-launch-hosted-exchange-deals/ “Microsoft Unveils Pricing and Partner Model for Web-Based Messaging and Collaboration Services”: http://www.microsoft.com/presspass/press/2008/jul08/07-08BOSGWPCAPR.mspx Microsoft Online Services: http://www.microsoft.com/online/ Cloud Computing “Twenty Experts Define Cloud Computing”: http://cloudcomputing.sys-con.com/read/612375_p.htm “Cloud Computing: So You Don’t Have to Stand Still”: http://www.nytimes.com/2008/05/25/technology/25proto.html Nicholas Carr’s The Big Switch: http://www.nicholasgcarr.com/bigswitch/ (especially see http://www.nicholasgcarr.com/bigswitch/readings.shtml) “Can you trust your business to Google’s cloud?”: http://news.cnet.com/8301-17939_109-9989019-2.html “Google Docs goes down, user data does not”: http://news.cnet.com/8301-17939_109-9985608-2.html Google Apps Interactive Video Guide: http://services.google.com/apps/resources/overviews/welcome/topicWelcome/index.html Product Overview and Tour Videos Google Apps Quick Tour: http://www.youtube.com/watch?v=kJT3pagjd8s Rajen Sheth demos Google Apps: http://www.youtube.com/watch?v=wY2bpr1TAA4 Google Apps Overview Screencast: https://services.google.com/apps/site/overview/index.html Official Google Apps Discussion Group: http://groups.google.com/group/apps-discuss The official update feed from the Google Apps team (blog): http://googleappsupdates.blogspot.com Webinars: http://www.google.com/a/help/intl/en/admins/seminars.html News and Announcements News: http://www.google.com/a/help/intl/en/admins/news.html New features for users and admins: http://www.google.com/a/help/intl/en/admins/new.html Google Apps Frequently Reported Issues: http://www.google.com/support/a/bin/request.py?contact_type=known_issues Support Options: http://www.google.com/support/a/bin/static.py?page=contacting_support.html © Copyright Pearson Education. 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}}(),u=function(){return{send:function(a){(new Image).src=a}}();e.encodeURIComponent&&(d.attach&&(d.attach("beforeunload",y),d.attach("pagehide",y)),E(),d.trigger=v)},"client-wbl-trg")(ue_csm,window); if (ue.trigger) { ue.trigger("UEDATA_AA_SERVERSIDE_ASSIGNMENT_CLIENTSIDE_TRIGGER_190249", "C"); } Product details Paperback: 592 pages Publisher: Prentice Hall; 1 edition (December 14, 2008) Language: English ISBN-10: 0137004702 ISBN-13: 978-0137004706 Product Dimensions: 7 x 1.4 x 9.2 inches Shipping Weight: 2.4 pounds Average Customer Review: 4.0 out of 5 stars 4 customer reviews Amazon Best Sellers Rank: #656,428 in Books (See Top 100 in Books) Google Apps is very much a work in progress, and the poor integration between Apps and other Google products only adds to the confusion. Scott Granneman did a good job of navigating these treacherous waters to produce a guide that is both as up-to-date as possible and useful for figuring out how to work around Apps' shortcomings. I found Appendix B (Dealing with Multiple Accounts) particularly useful. I also enjoyed Granneman's casual (and sometimes brutally honest, though overall optimistic) tone.The downside is that he does a poor job of tying everything together. It also has a bit of a cookie-cutter feel, repeating boilerplate text and sometimes substantive content from chapter to chapter. While this makes the book thicker than necessary and more of a chore to wade through the first time, it may make it marginally more useful as a reference.While this isn't an elegant book, it's the best I've seen so far on Google Apps. Until ongoing changes to the service make it obsolete, or a better book comes along, this is the one I recommend. I needed to set up Google Calendar, Docs, Mail and Groups for a small NGO, then train the principals in their use. Because many of the services are free, Google Apps provides a very cost effective alternative to commercial programs if you can live with the idea of someone else storing all of your data.I had a copy of Google Apps for Dummies to work from, which was pretty good but I always like to reference from a couple of sources. So I got this book. I really like how each program is covered in good depth, with excellent instructions. Common gotchas are pointed out and work arounds are given.The book even offers some ways of using your existing desktop programs in conjunction with Google Apps, some of which hadn't occurred to me. Coverage is also given to backing up your online data, which probably too few people bother with. Google is good but not infallible.I have only one small problem with the book and that's because the question of whether or not to even use Google Apps for sensitive information is a good idea or not isn't really addressed. If you're dealing with trade secrets of other sensitive information an online or cloud computing service may not be the best choice. I am currently working on a Cloud Computing research paper for my Masters program. I came across Mr. Granneman's book in my local library and I was hopeful that I could find some useful information to help me with my research. While I commend the author on the job well done in describing Google apps in great detail, I have to say that I was not at all pleased with his one page assessment (pages 4-5)of the disadvantages of Cloud Computing. First of all, he conveniently leaves out some of the critical limitations of cloud technology. Also, he downplays the criticality of the two drawbacks he identifies. This gives me an impression that this 500-page book was written with one main agenda in mind and that is to advertise Google's cloud services.I would have liked to see at least a section (or chapter) dedicated to cloud computing and identification of specific issues and limitations of Google Apps. Audience: Any Technical Individual interested in utilizing Google Apps as their "Cloud Computing" environment.Skill: Some- Technical Knowledge RequiredReadability: Fast ReadInformation: Reference Material & How-to'sPro's:This is an excellent starter book for anyone interested in migrating a small organization to Google Apps. The book provides great reference sites and "real world" troubleshooting recommendations related to Google's Cloud Environment.The book is divided in 7 parts:Part 1: Getting Started with Google AppsPart 2: GmailPart 3: Google CalendarPart 4: Google DocsPart 5: Google SitesPart 6: The Other Services======================Part 7: AppendicesThe priceless parts/chapters of this book are:Part 2: GmailChapter 7-10:These chapters will take you through a detailed overview of Gmail which includes integration and migration. It will also provide the reader with a solid understanding of troubleshooting common issues and maintaining your Gmail "Google Apps" Environment. These chapters are the "must-know" for any IT Staffer managing GMail via "Google Apps."Part 3: Google CalendarChapter 11-13:These chapters are the "must-know" for any IT Staffer managing Google Calendar via "Google Apps."Part 6: The Other ServicesChapter 18-21:These chapters pull together the many "Cloud Computing" resources out there in "Google Land" and aid the reader in consolidating "Cloud" technologies. Chapter 20 discusses "Things to Know About Using Message Security and Recovery"- This is a "must-know" for all IT Staffers seeking email security and recovery recommendation within "Google Apps."Con's:If you are seeking migration tips for Google Docs- this is not the book for you. There is a chapter related to Google Docs but most of the information can be found on Google Forums or Groups. The subtitle of the book is, "Compute in the Cloud to Streamline Your Desktop"- in most general cases, Documents are included in that realm. This book does a poor job of promoting a migration solution to Google Doc.Comments:Overall, this book is worth the price and is a "must-have" for any IT Staffer supporting a Google Apps Environment. I love the Martian novel references peppered throughout the book.The author should consider putting together additional books titled:"Google Apps Deciphered- Small Business Environments": with a focus on small business environments"Google Apps Deciphered- Enterprise Business Environments": with a focus on enterprise business environments"Google Apps Deciphered- API The Cloud Environment": High-Level Technical Resource with a focus on Google Gears integration and API's. Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop PDF
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop EPub
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop Doc
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop iBooks
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Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop KindleGoogle Apps Deciphered: Compute in the Cloud to Streamline Your Desktop PDF
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop PDF
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop PDF
Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop PDF
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