PDF Download Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne

PDF Download Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne

PDF Download Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne

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From the Back Cover

Measure the success of your social media business strategy Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web. "Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it." —Seth Godin, author, Linchpin "Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach." —Jeremiah Owyang, Web strategist "Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, you'll learn how to be data driven!" —Avinash Kaushik, author, Web Analytics 2.0

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About the Author

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association. For more information, please visit JimSterne.com.

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Product details

Hardcover: 272 pages

Publisher: Wiley; 1 edition (April 5, 2010)

Language: English

ISBN-10: 9780470583784

ISBN-13: 978-0470583784

ASIN: 0470583789

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6.2 x 0.9 x 9.3 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

3.5 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#747,449 in Books (See Top 100 in Books)

"I was enthusiastic to read my first book by social media expert, Jim Sterne.With a glowing endorsement by David Meerman Scott, I felt assured that I would glean great insights into the world of Leading Tools, Strategies and Metrics of Social Media...However, this book's 9 Chapters only delivered unique, valuable content in Chapter 8: "Getting Buy-In,Convincing Your Colleagues"...The rest of Sterne's material seems like repurposed material from other thought leaders like David Meerman Scott, Steve Krug, the Eisenberg brothers, Halvorson, Jaffe and others.I was really looking forward to a meaty discussion on best practices in the deployment of Social Media tactics, but this only skimmed at best...I would pass on this one.

The purpose of Social Media Metrics is not to convince companies about the importance of social media: "If you're still not sure whether social media is important or is important to your company, save this book for later." I'd love every company to read this statement as a litotes of sorts and realize that understanding what social media metrics is about is precisely an excellent pathway to understanding how important social media is. Ergo: I highly recommend this book to any business owner or marketer.The book starts with the 100 ways to measure social media in November 2009 by David Berkowitz, and once you know that, you must identify your goals and define the KPIs that indicate how efficiently such goals are met - and get inspired by Katie Delahaye Paine's measurement standards. When your goals are clear, you want to get attention and know if your message is reaching the right people, and the nature and the scope of their influence (that Jim Sterne designates through a neologism "influencity". Ultimately you want to identify your actual amplifiers, i.e. the people who expand the impact of your message, making sure they stay engaged - and sit high on the "engagement food chain." However, winning people's hearts and minds also requires a real and continuous commitment from marketers to listen methodically, as recommended by Jeremiah Owyang in his Eight Stages of Listening, participating in the conversation and eventually anticipating followers' expectations, and by doing so, driving and accelerating favorable business outcomes. Now convince your boss or your colleagues, and do so by showing to them that social media is not a touchy-feely story, but an end-to-end metrics-driven process!What I like about the book:- It's an action-oriented framework with minimal blah blah.- Jim Sterne doesn't try to reinvent it all, and refers oecumenically (and relevantly) to a variety of authors, consultants, and practitioners.Although the book offers an appendix of important resources, marketers who are new to social media metrics would benefit from a summary bibliography and linkography.

If you have any doubts about how important social media is and/or how to approach measuring it, then seriously consider buying this book. I must admit prior to reading this book I wondered/questioned how to measure social media and its real value to a business. We hear how important social media is, but most executives and business owners want to see something to show why they should spend their money on this form of marketing. What's the ROI, how is it going to help the bottom line, improve profits and customer satisfaction in preference to we should do it because everyone else is doing it.This book answers these questions.What impressed me-----------------Jim Stern spent some time discussing business goals and how there is no point measuring anything if you don't know what you're measuring. Something so simple but so so overlooked. Stern also highlights the importance of identifying what the business objectives are, what social media tools are being used to reach this goal and then finding a suitable metric (of which he lists many, many metrics) to measure the performance of that social media in reaching this goal. I liked this simplicity and this simplicity continued throughout the book.Initially, I was dubious whether I'd purchase this book. There were few reviews and I wondered given Jim Stern's background in web analytics whether I'd get lost in loads of technical jargon. After all I just want to read a book how to measure social media, not design the software to do it! Jim Stern presented concepts very simply and makes things interesting with a good dose of humor added in. He avoids discussing overly complicated and irrelevant terms, and provides many interesting tools and examples of how to measure social media. For example Jim illustrates how measuring social media in its simplest form is just listening to what your customers are saying. After all social media is just 'word of mouth' but done online.Jim also draws on the experience of others, showing how they approach measuring social media in a number case studies/examples.Conclusion----------If you're after a book on how to tweet, blog etc, look elsewhere as this book focuses primarily on how to measure your social media efforts. If you want a book on measuring social media, learning how to measure it, setting measurable goals and a book which contains some useful links to social media resources then consider buying this book.

Didn't like this book. Waste of time.

this book gave me a few ideas on how to measure ROI on social media campaigns.Social media is a great way to attract traffic but it's hard to connect conversions to Social media - this gave me a few examples of how to think of it.

The title is misleading. The book is more of a survey of tools used to measure social media, however, even in that aspect, it fails to deliver how to glean data from the tools in what manner specifically. But most of all, the book did not cover social media metrics (ie: what metrics to use for what KPIs, etc). I did not learn what I was looking for.

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Print Length: 113 pages

Publication Date: February 12, 2012

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Ebook Inheriting Dance: An Invitation from Pina (Cultural and Media Studies)

Ebook Inheriting Dance: An Invitation from Pina (Cultural and Media Studies)

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About the Author

Marc Wagenbach has served as research and development manager at the Pina Bausch Foundation and was involved in the archiving project "An Invitation from Pina."The Pina Bausch Foundation was established in Wuppertal, Germany, in 2009 to carry the artistic heritage of Pina Bausch into the future. The basis for this is the creation of a comprehensive archive.

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Product details

Series: Cultural and Media Studies

Paperback: 192 pages

Publisher: Transcript-Verlag (November 15, 2014)

Language: English

ISBN-10: 9783837627855

ISBN-13: 978-3837627855

ASIN: 3837627853

Product Dimensions:

8.5 x 0.5 x 10.5 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

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Amazon Best Sellers Rank:

#3,354,235 in Books (See Top 100 in Books)

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Download PDF Empire on the Hudson

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Review

Doig's precision and thoroughness are valuable. His passion for the role of public building in urban life... is evident.... He writes with a detachment that gives him an authority over the subject matter. (New York Review of Books)This stirring, keenly-written history is filled with insiders'details and jousts with mayors, governors, and even a president. (Political Science Quarterly)A fascinating organizational biography...For its behind-the-scenes views of two of the New York area's vital public structures, the George Washington Bridge and the Port Authority Bus Terminal, the book deserves a permanent place in every construction and engineering library. (Engineering News Record)

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About the Author

Jameson W. Doig is professor of politics and public affairs in the Politics Department and Woodrow Wilson School, Princeton University. His previous books include New York: The Politics of Urban Regional Development (with Michael N. Danielson) and Leadership and Innovation: A Biographical Perspective on Entrepreneurs in Government (with Erwin C. Hargrove).

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Product details

Series: Columbia History of Urban Life

Hardcover: 620 pages

Publisher: Columbia University Press (February 15, 2001)

Language: English

ISBN-10: 0231076762

ISBN-13: 978-0231076760

Product Dimensions:

6 x 1.6 x 9 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#873,009 in Books (See Top 100 in Books)

The book is a terrific piece of history, well-researched and well-referenced. There are a lot of myths and misinformation about the PA, why it was founded, what it's original mission was, how and why that mission evolved over time. This book provides a great source of documented facts.It's a fascinating story..

If you're into history of NY this is an intersting book, politics and money wins all.

This book provides a pretty good history of the much-maligned Port Authority. One of the book's main strengths is Mr. Doig's ability to weave together biographies of key PA players with the pressing issues that have confronted the PA during its 80+ years. The PA was the first of the so-called authorities: deliberately established to avoid the usual political "game." As such, it has offended many important political leaders, clipping their wings on a range of issues. I think that Mr. Doig addresses this nicely, exposing the provincialism that is common in New York and New Jersey. On a critical note, I think that Mr. Doig spends a little too much time on abstract political theory.

Great book for anyone interested in NYC history. Made a great gift.

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File Size: 5146 KB

Print Length: 188 pages

Publisher: Palgrave Pivot; 1st ed. 2017 edition (April 26, 2017)

Publication Date: April 26, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B0718YNLN2

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Free PDF Living Beautifully: with Uncertainty and Change, by Pema Chodron

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Living Beautifully: with Uncertainty and Change, by Pema Chodron

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Living Beautifully: With Uncertainty And Change, By Pema Chodron is just what we at to share to you. This publication will not obligate you to even read guide precisely. It will certainly be done by providing the ideal selection of you to assume that analysis is always needed. With the smooth language, the lesson of life is presented. Also this is not the specific publication that you most likely like, when checking out guide, you can see why lots of people enjoy to read this.

Just how the author makes and also produces every word to arrange as sentences, sentences as paragraph, and also paragraphs as publication are very magnificent. It does not limit you to take a brand-new means and also mind to watch regarding this life. The theory, words, wise sentences, and all that are stated in this publication can be taken as ideas.

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About the Author

Pema Chödrön is an American Buddhist nun in the lineage of Chögyam Trungpa and resident teacher at Gampo Abbey in Cape Breton, Nova Scotia, the first Tibetan Buddhist monastery in North America. She is the author of numerous best-selling books, including When Things Fall Apart, Start Where You Are, and The Wisdom of No Escape.

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Product details

Paperback: 160 pages

Publisher: Shambhala; Reprint edition (October 8, 2013)

Language: English

ISBN-10: 9781611800760

ISBN-13: 978-1611800760

ASIN: 1611800765

Product Dimensions:

5.1 x 0.5 x 7.8 inches

Shipping Weight: 2.4 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

313 customer reviews

Amazon Best Sellers Rank:

#11,484 in Books (See Top 100 in Books)

I have a number of Pema Chodron books, and this is one of the best. There is something about the simplicity of the message--delivered in few words, but with maximum impact. Some call it a quick read; I disagree. Each sentence is powerful, each chapter to be read and re-read. I have passed this book on to my husband, and we have both read it several times. I have also come back here to buy more copies for friends, family, and co-workers. We all go through difficult and confusing times, and we often resist change as "bad." Pema's reassuring voice lets us know that we are not alone; that we all suffer at one time or another because we try to grasp at permanency, and often wish that things were different from how they currently are. The solution, both simple and difficult, is to live in the present moment, without pre-conceptions, and to let go of our story line about what is "good" or "bad" for us at any given moment. So I read, and re-read, and slowly--the message sinks in. The chapter on compassion is one of the most powerful things I have ever read. I think I have given away 10 copies of this book already.

I read this book because my life is so full of uncertainty and change right now. I am unemployed, and the anxiety of not being able to pay the rent, the car loan, the bills is incredibly stressful. Pema's words do not allow me to escape the essential problems of my life, but to find the courage to act without the overwhelming sense of fear. Her words are like a soothing balm. Instead of just fear, she has helped me to see that I can take this as a time of deep spiritual growth - in a very real, honest way. I will read this book over and over again.

This the first book I have read related to Buddhist philosophy. I have read books on mindfulness but this is different. I went to a Buddhist service and it was recommend by a guest speaker who also is a well known author. I am reading a little bit at a time and trying to take the time to understand and absorb it. It is pretty easy to read. I appreciate how the author deals with the everyday issues that we all face. She makes you think about things you have always accepted in your life and if this is the best way to think. It may not be! I recommend it to anyone who wants to think about their tendency to worry, feel anxious/depressed and feel like they need to control everything in their life. I know I have a long way to go here, but am making the first steps.

This book is one of those I can imagine myself rereading over and over for the rest of my life. I also can see myself recommending so much of it to future therapy clients. There are so many nuggets of wisdom offered either as ancient teachings or the author’s own person anecdotes. Each section is easily read as a stand alone chapter or as a progression of all previous chapters so the reader can be reminded of what they need based on the subject. My favorite aspect we’re the “guided meditations” at the end of each chapter. I loved reading the theory but the suggestions of how to put it into practice is invaluable. Guaranteed my meditation practice and hopefully my entire life view will be changed by this book.

With her straight forward writing style and keen awareness for what it is like to be naturally human, by page two Pima nails the most common difficulty our own humanity brings: We want naturally want stability and surety in a world that is constantly in flux. Luckily Pima doesn't stop at pointing out this inner struggle, but continues on with easy to read and follow steps for becoming more comfortable and and authentically comfortable in a world filled with constant change. "Aha Moments" abound throughout the book. I started highlighting passages I related to and advice I wanted to remember and quickly realized I had more areas highlighted than not.I've read several of Pima's books and find this to be the best collection of the essence of her works and message.Frankly, at times I can get pretty anxious not knowing what's around the corner. This book was the most helpful of any I have read for overcoming my worries and developing a new perspective. I HIGHLY recommend it to anyone who would like to relax and be more comfortable with change.

A must have addition to your library if you are even slightly intrigued by Eastern Philosophy, Zen Buddhism, or incorporating elements of both into a busy, secular lifestyle. I have read every book Pema Chodron has written and have gifted her books many times. Pema is a teacher, a devout spiritual warrior and has the most unique gift of unpacking ideas to most of us in the west. Highly recommended!

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Download The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides

Download The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides

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The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides

Download The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides

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About the Author

Rough Guides are written by expert authors who are passionate about both writing and travel. They have detailed knowledge of the areas they write about--having either traveled extensively or lived there--and their expertise shines through on every page. It's priceless information, delivered with wit and insight, providing the down-to-earth, honest read that is the hallmark of Rough Guides.

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Product details

Series: Rough Guides

Paperback: 632 pages

Publisher: Rough Guides; 9 edition (July 1, 2018)

Language: English

ISBN-10: 0241306418

ISBN-13: 978-0241306413

Product Dimensions:

5 x 1.2 x 7.5 inches

Shipping Weight: 2.5 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#358,649 in Books (See Top 100 in Books)

This is my first Rough Guides book. I usually use Lonely Planet, but the LP for Malaysia is really out of date and is pretty terrible. So I bought this one.How does it stack up to LP? There are some good points and bad points here. First of all, the font makes it easier to read than LP. Second, the writing is clearer and more straightforward than LP. There is more background information about a place and a site than with LP. Rough Guides lists more budget-friendly hotels and hostels, but at the same time, party hostels get higher ratings than non-party hostels.The biggest problem with the book, though, is the binding. There is something wrong with it so that it's difficult to open the book up fully to read the whole page making reading it a pain in the butt.

One of the best guidebooks for traveling in Malaysia. Pertinent and timely information.

The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides PDF
The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides EPub
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The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides PDF

The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides PDF

The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides PDF

The Rough Guide to Malaysia, Singapore and Brunei (Travel Guide) (Rough Guides), by Rough Guides PDF

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