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The Third Wave, by Alvin Toffler
Download Ebook The Third Wave, by Alvin Toffler
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Review
“Magnificent . . . an astonishing array of information.”—The Washington Post “Imperishably fresh.”—Business Week “Will mesmerize readers, and rightly so.”—Vogue “Alvin Toffler . . . has written another blockbuster . . . a powerful book.”—The Guardian “Fresh ideas, clearly explained. . . . Toffler has proven again that he is a master.”—United Press International “Toffler has imagination and an ability to think of various future possibilities by transcending prevailing values, assumptions and myths.”—Associated Press “Once you have walked into his version of the future, you may decide never again to whitewash some of the built-in frailties of the real present.”—Financial Post “Rich, stimulating and basically optimistic . . . will unquestionably aid many to a greater understanding of [today’s] puzzling social changes.”—The Globe & Mail “A detailed breathtakingly bold projection of the social changes required if we are to survive. . . . Toffler’s vision of a democratic, self-sustaining utopia is a brave alternative to recent grim warnings.”—Cosmopolitan
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About the Author
Alvin Toffler (1928–2016) was an American writer and futurist whose list of bestselling books includes Future Shock, The Third Wave, and Powershift. He was a cofounder of Toffler Associates, a consulting firm for companies and governments worldwide on advances in economics, technology, and social change. In France, where his work won the prestigious Prix du Meilleur Livre Étranger (Best Foreign Book Prize), Alvin was named an Officier de l’Ordre des Arts et des Lettres.
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Product details
Mass Market Paperback: 560 pages
Publisher: Bantam (May 1, 1984)
Language: English
ISBN-10: 9780553246988
ISBN-13: 978-0553246988
ASIN: 0553246984
Product Dimensions:
4.2 x 1.2 x 6.8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
257 customer reviews
Amazon Best Sellers Rank:
#41,099 in Books (See Top 100 in Books)
I've been surprised by how much I enjoyed this one. Admittedly, I did skim some of the anecdotes about AOL, but I understand why Case included them - they all correlate to a point he's making, and show you where all that insight is coming from.The real meat and potatoes of the book are Case's predictions about how the continued globalization aspect of tech will shape our culture and economy. He envisions a not-too-distant future that belongs to the everyman rather than the techie -- the best ideas coming from people in other fields, who are able to translate a flash of inspiration into a good-looking, functional app or service with ease. The potential impact of this, he argues, is that start-ups will no longer be clustered around San Francisco and New York. We could once again see thriving economies in America's heartland and south.If that sounds a little too Pollyanna optimistic for you, don't worry, he has equally compelling arguments for the ease with which America could be left in the global dust. Frankly, I applaud him for not shying away from that distinct possibility. As he explains, there's nothing keeping the tech industry based here in the US. We take it for granted, and that's extremely foolish. Plus our work visa laws make it very difficult to hire the best and brightest from other countries, so instead of bringing them over to strengthen our position as the world leader in this field, we're setting ourselves up to get usurped. In five years, Bombay could be the new San Francisco. Or Dubai. Or literally anywhere - it's the internet, it's global. And that's how easily the last bastion of American industry could be snuffed out.In some ways, the thesis of this book is an ultimatum. If you want outcome A, Case urges you to network with government officials and agencies, getting them on board with this third wave. The key, Case argues, is shifting focus away from solving everyday annoyances with tech and looking at the ways it can genuinely improve our society - which will keep us competitive and thriving enough to stay ahead of global competition.
Like a lot of "these kind" of books, you can get the gist of this in a page or two .. Basically, the "Matthew Effect" that draws all of the US investment money to centers like Silicon Valley, Cambridge etc, is leaving multitudes of other entrepreneurs behind, skewing the nature of tech progress in the US (for the worse) and, ultimately, diminishing the importance of the US as a global tech leader.I'll concede that this is an insightful idea, and I wanted to be drawn in and inspired. Unfortunately, the book doesn't seem to make great use of the 273 pages it occupies. There a lot of pictures of Steve Case with various powerful people, and I presume that the book manages to somehow spin these trips down memory lane into something faintly relevant to the main thesis, but there was an element of self aggrandizement, ill concealed by a fig-leaf of false modesty, the net effect of which was somewhat off-putting. The book just wasn't engaging enough in other ways to compensate. It didn't take too long before I just didn't want to bother with the chore of reading it further.
Steve begins the "Third Wave" with a nod to Alvin Toffler's book of the same name, which Steve read early in his career. Toffler's Third Wave described how the Information Revolution would transform society similarly to the Industrial Revolution and the Agricultural Revolution before. (In a nice nod to history, Toffler wrote a blurb at the beginning of this book). What's remarkable about this book is not that Steve Case predicts THAT the Internet will transform our lives in ways we haven't seen, but in great detail, he outlines HOW.Steve Case, the founder of AOL who was responsible for the first Internet experience of many people (including me and probably many folks reading this review), outlines his vision of "The Third Wave" of the Internet. The First Wave was what AOL and others did in the 1990s--just getting people online. The Second Wave, the Wave of Google, Facebook, Twitter, and more, created a flurry of people using the Internet to communicate and share information--but when you think about it, Steve says, the Internet has barely begun to transform the way we live our everyday lives. Our food, health care, education, and energy systems are pretty much the same as they were before the Internet--with slightly better information-sharing and communication. In the Third Wave, the Internet will integrate into everything we do.As Steve begins to predict how, he artfully and entertainingly outlines his lessons learned from AOL--successes and failures--as he sees many parallels between the Third Wave and the First Wave (when he and others built AOL). The stories still hold very real applications to entrepreneurs today. Unlike some books that make vaguely interesting predictions but don't go into detail, Steve then refreshingly and creatively goes into detail of HOW the next wave of the Internet will transform our lives, highlighting the "Rise of the Rest," how the changing face of the Internet will transform entrepreneurial opportunity outside of hubs that have won the Second Wave such as San Francisco and Boston. If you read the newspaper headlines or listen to any political candidates, you'd think that the economy in most cities in the world is a lost cause, but Steve convincingly portrays a different story. Highlighting startups from New Orleans to Nairobi, the Third Wave illustrates how cities you wouldn't expect are changing the face of how industries rise and economies grow, and anyone who cares about the future of technology needs to pay attention: the next great innovations in food systems, for example, could be more likely to come from Louisville or St. Louis than they are from San Francisco.The book also outlines the rise and importance of "impact investing," detailing how as the Internet integrates into our lives, the very nature of technology startups will change from seemingly frivolous apps that help us order food to areas that we have more traditionally thought are the realm of government or nonprofit--the areas that matter most, such as how we educate our kids and how we power our planet. Over the past 30 years, many tech entrepreneurs have been building companies with the sole purpose of creating as much financial value as possible; in the "Third Wave," we're starting to see an exponentially increasing group of people seeking to create social value as well.Finally, the book is a bit of a warning: Steve outlines how, after traveling thousands of miles across the country, venture capitalists, politicians, leaders in big corporations, and entrepreneurs alike have no idea how the Internet is about to change. People are building companies and making policy as if the way things work today will go on forever. Take financial services, for instance. Politicians talk about either "breaking up the banks" or regulating them less to ensure economic growth, and large banks spend incredible sums of money protecting advantages of incumbency, but technology startups are already literally breaking the functions of banks--lending, credit scoring, wealth management, payments, and more--into faster, more personalized services that everyday people are jumping on top of. Sectors such as health and energy are ready for similar disruption.So--what do we do in the face of the changing Internet? The final chapters helpfully outline whether you're in policy, a founder, an investor, or just someone looking to get involved in the next wave of the Internet. One of the best parts of the book is Steve telling his own story, as the Head of Pizza Development for Pizza Hut, hacking his own way into the early circles of people building the Internet in what he calls the "First Wave." This book is a useful, clear, specific way for people inspired to do the same in the Third Wave.If you're intrigued with how the Internet will transform our lives over the coming decades, interested in a roadmap for what the changing economy looks like, or just want a great story, pick up this book.
I loved it when you saidEntrepreneurship often reminds of the famous newspaper ad Ernest Shackleton is said to have placed before his 1914 attempt to explore Antarctica: “Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honor and recognition in case of success.†That’s the beauty of entrepreneurship, and that's what you need to know when you sign up for it.Thanks for sharing your vision on the third wave. It's a total paradigm shift.
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